Today, at an event in the Guggenheim Museum in New York, Murdoch, along with Jon Miller, Jesse Angelo, and Greg Clayman, announced a new, daily newspaper for th iPad called The Daily. The Daily is a newspaper that completely rethinks news consumption for the iPad. The Daily takes the average newspaper or magazine, digitizes it, and adds a lot of multimedia affects.
Carousel on The Daily |
You can also browse by category. The Daily is divided into six topics. These topics are News, Gossip, Opinion, Arts and Life, Apps and Games, and Sports.
News includes the regular stuff, international news, important stories. Some stories include video or even 360 degree images. The weather section brings you completely away from a traditional magazine, and looks more like an app. It brings you very in depth reviews of the weather, while giving you the ability to tap on different icons for different things.
Gossip has celebrity news and things like that. In the first issue, which they showed off at todays event, there was an article about two celebrities and their Twitter feeds. Using the special software that The Daily developed, the Twitter feeds were shown just under their picture.
Apps and Games was a section The Daily did because they knew that their audience was one that owned iPads, and therefore many of them were interested in the app thing. Apps and Games has app reviews, along with photos, and a direct link into the App Store if one decides to download the app. Like a traditional newspaper, it includes daily crossword puzzles and Sudoku, which, unlike a traditional newspaper, can track your time and scores, and even let you play against others.
Weather on The Daily |
Sports on The Daily |
The Daily seems really great, but how much would you pay for it? Five dollars an issue? 1 dollar an issue? The Daily will be available for... 14 cents an issue! At 99 cents a week, The Daily gives you great value for your money.
The Daily said at the event that it would eventually come to all major tablets, but the few two or three years are Apple's. The Daily also said that right now most of the revenue would be based on subscriptions, but they would like to eventually be 50% advertisement revenue and 5o% subscriptions.
You can find The Daily on the App Store, on Facebook, and on Twitter.
The Daily is free for the first two weeks, so if you own an iPad, you should definitely check it out. If you have an iPad and tried it out, please leave a comment telling us what you like or don't like about it.
Watch the Video Below for More Info. To watch the entire The Daily announcement click here.
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